When the product description should become a promise, real know-how is required. As a first step a unique product name fitting for a beauty and health supplement had to be found.
Services
Campaign concept
Branding , name finding, packaging design
Layout
Implementation
Shop plugin
Design Social-Media presence
Community-/Audience-Management
Seeding
The launch began with advertisements on Facebook and the web shop. It was complemented by a custom Facebook fanpage. In short: An all around digital campaign without forgetting tradition. Continuous dialogue and campaigns for fans - Facebook als a multiplier and advertising platform.
The second step was all about selling. Promoted with a pre-launch campaign QYRA was introduced. Articles from Beauty bloggers who tested QYRA before supported the campaign.
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